Soho 189 Art Lane

Since Art Basel picked Hong Kong as it’s Asian showcase destination, the Art scene here has boomed. We had the pleasure of joining Art Week festivities by working on the Grand Opening of Soho 189 Art Lane, a new venue designed as a lifestyle destination where guests can enjoy having their hair done, F&B, and of course immerse in the range of Art displayed by 4 of the top galleries of Hong Kong. It was incredible working with a collection of top establishments and artists (La Paloma, Gaia Group, Kim Robinson, Gallerie Huit, Pearl Lam, Leo Gallery and Sovereign Art Foundation) in unison creating one event that definitely became the talk of the town. We had Lion Dances, SAF’s top artists of the year competition, video projections and Tony Scott’s light boxes lighting up the street, Absolut and Perrier Jouet serving delicious drinks, Sims Sweets who created a one of a kind candy cake along with customised lollipops, as well as alcoholic ice lollies from Nice Pops, and last but not least, Mr.Softie’s ice cream truck handing out delicious treats.

DestinationHong KongServices3 Degrees handled the venue, coordinated with all vendors regarding logistics, provided additional signage and on the day management.